Hoplinks - Shocking

It's been a long week as we all try to get back into the swing of things following the holiday weekend. Take a few minutes out of your day to kick back and read up on something we can all agree on. Beer!

In this week's Hoplinks, a Chicago brewer targets a higher tax bracket buyer, a Boston staple restructures, an orange wedge yells at some people, and a former Detroit icon's fall from prominence is profiled.

Take a look and let us know what we missed in the comments below!


Bootleggers, the "biggest little club on Division Street" is rebranding as a craft beer bar. They will host weekly tap takeovers starting on July 22nd with Revolution Brewing.

New Chicago brewery Moody Tongue is releasing a $120 bottle of beer. The Shaved Black Truffle Pilsner will be available by the end of the month and should be the most expensive beer ever produced in Chicago.

Boston's Harpoon Brewery has announced that they will become an Employee-Owned Company by August 1st. The country's twelfth largest brewery will also see its co-founder Rich Doyle step down as CEO. 

Forbes dives into a fascinatingly depressing look into the rise and fall of the Stroh's family. The family behind the formerly third biggest brewery in the country has blown $9 billion in just a few decades. (The huge barrels seen in the image above are the old Stroh's fermenters now located at the Bell's production facility in Comstock, MI)

In this viral video ad campaign, A-B InBev owned Shock Top tries to convince you how good of a beer it really is. Try to get all the way through one of these videos without cringing. Go on... we'll wait.