Beer & Branding: Moi Helsinki

HELSINKI, FIN

Beer & Branding: Moi Helsinki

There's something distinctly Scandinavian about Scandinavian design. And when it comes to beer-centric design, that's no exception. Such is the case with Finland's Moi Helsinki, an airport bar designed by studio Bond Agency.

This bar likely proves to be a welcome–and uber friendly–sight, to weary travelers at Helsinki-Vantaa Airport. It's welcoming, quirky and energetic at first look. The identity incorporates crude illustrations alongside mature finishes, all tied together with a mixed color palette that you don't think could work, but somehow does (greens? plus purples?).

Just when you thought some craft beer joints were getting too stuffy... Thanks, Finland.

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Images from bond-agency.com. Cheers to BP&O for the tip.