Beer & Branding

Beer & Branding: Prodigy Brewing

Beer & Branding: Prodigy Brewing

BEIJING, CHINA

When Indianapolis' CODO Design was approached to brand a brewery project in Beijing, they jumped at the chance. It turns out, they might've jumped into the process a little prematurely too. As Isaac Arthur, CODO's design lead, would come to find out, the design firm's initial concepts were unfortunately lost in translation.

Beer & Branding: Highland Brewing

Beer & Branding: Highland Brewing

ASHEVILLE, NC

In 1994, Highland Brewing made history as the first brewery in North Carolina since Prohibition and introduced Western NC to a new way of thinking. Today the mountains that cradle Highland’s 40 acres of wooded hillsides are as majestic as ever, but the brewing landscape has changed dramatically. Highland was getting lost on the shelf and found that their branding didn’t fit what they’d grown to become. They didn’t brew Scottish beers, and had grown past the image of the Scotsman on their original logo...

Beer & Branding: Loch Lomond

Beer & Branding: Loch Lomond

ALEXANDRIA, UK

Scotland's Loch Lomond Brewery was recently on the hunt for a visual refresh, in an effort to maintain relevancy on the shelf, as well as begin to tell a story across its packaging. They turned to fellow Scots, Glasgow's beer-focused design agency, ThirstCraft. Together they crafted a lineup of landscape-focused labels.