Beer & Branding: Ballistic Brewing

INYOKERN, CA

Stranger & Stranger, a London/New York design shop, consistently churns out some of the top packaging design in the world. Often though, it's for liquor and wine packaging. So, although designed a couple years back now, I was excited to see work of theirs in the beer spectrum. Here, we'll take a quick peek at some 12oz 4-packs they designed for Ballistic Brewing (their slogan is "Aimed to Please"). Possibly taking cues from the style (re-)made famous by Shepard Fairey, these four labels harken back to propaganda-esque designs. Unfortunately, despite their bold 2-color layouts, the beers themselves apparently haven't fared so well...

The illustration isn't quite my style, but I'm always impressed by great use of 2-color design, especially when part of a greater system. If I had to pick a favorite design here, though, it'd be the Bumblebee Golden Ale. Sharp stuff.

Images from StrangerAndStranger.com

TYPOGRAPHY: 7/10
SHEPARD-FAIREY-NESS: 7/10

CONSISTENCY: 9.5/10
ILLUSTRATION: 8/10

OVERALL: 7.5