Beer & Branding: Fourth Ward Brewery

CHARLOTTE, NC

Charlotte's historic Fourth Ward District combines century+ old Victorian homes with industrial businesses. It was this unique enclave that inspired the city-serving nanobrewery of the same name. And although "the brewery itself is on hold for now, most likely not to happen," at least the brand is set to go in case things change. Designed by talented illustrator Matt Stevens, also of North Carolina, the Fourth Ward Brewery's identity has those trendy hipster aesthetic vibes. Love it or hate it, there's no arguing its strength and consistency.

And hell, those bottles, whew. Noice. Now, fingers crossed these guys get back up and running.

Initial concepted logos

Initial concepted logos

Early concepts created labels inspired by vintage firecracker packaging.

Early concepts created labels inspired by vintage firecracker packaging.

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